Have you ever been standing in bookstore, opened up a new book and felt the fresh sent of a newly printed book? I have, and it is somewhat special. I do read books, I even go to my bookstore and order books to have them as new as I can possible get them.
My favourite magazine Wallpaper* have created a perfume togheter with Gerhard
Steidl, Geza Schoen and packing Karl Lagerfeld, with texts by Karl Lagerfeld,
Tony Chambers, Günter Grass and Geza Schoen, that is called Paper Passion. The
sent of this perfume? Well, as I explained in the beginning of this post, like a
freshly printed book.
Now it may sound a bit weird, but I can actually understand the concept of
this collaboration. The idea behind this perfume was that one should relax when
they smell it, like one does when reading a book. It was created for the
Wallpaper* Handmade exhibition in Milan this year, and you can buy it at Steidl.
It retails for UK £ 68, US $ 98 or EC € 85.